Augmented Reality (AR) and Virtual Reality (VR) have been around for decades, but since the recent introduction of more affordable and high-quality devices they’re starting to change the way we shop, learn and work.

Much of the media attention has been around entertainment and gaming (Pokémon GO, anyone?), but these emerging technologies have disruptive potential across industries.

Elevator Pitch

Augmented reality and virtual reality are technologies blurring the line between the real and the virtual.

Virtual Reality (VR) enables you to fully immerse yourself in a computer-simulated reality. Using a headset you can experience being in an environment different from the real world, such as to travel through space. Augmented Reality (AR) on the other hand adds a virtual layer to the real world. Other than Pokémon GO, think of your favorite Instagram puppy ears filter.

AR is likely to be far larger of a field than VR as it will allow us to be in the present while having virtual information added to the experience in real-time.

Mixed Reality (MR) is an experience blending the physical and digital reality, hereby allowing you to interact with and manipulate projected objects as if they were real.

Image via UX Planet

These immersive technologies are expected to eventually replace your smartphone and other computer devices.

🤯 Some (including Elon Musk) argue we are all living in a computer simulation.

Key Benefits

  • Deliver rich experiences

  • Increase reach

  • Improve efficiency

“Virtual reality is the ‘ultimate empathy machine.’ These experiences are more than documentaries. They’re opportunities to walk a mile in someone else’s shoes.”
– Chris Milk

How AR & VR are disrupting industries

Augmented, virtual and mixed reality are changing the way people work and live. Let’s look at how their application could disrupt the day-to-day operations of the enterprise, and how some companies have already begun experimenting with these immersive technologies.

  • Media and Entertainment

  • Retail

  • Real Estate

  • Manufacturing

  • Healthcare

  • Education


Find a Course

Excited to learn more about exponential technology? Interested in becoming a machine learning engineer, data scientist or genomics specialist? Browse our catalogue of curated courses and empower yourself with the necessary tools to advance your career.

Top disruptive startups


  • ARKit

  • ARCore

  • Amazon Sumerian

  • Google Cardboard

  • Holokit

  • ZapBox

  • Aryzon